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Amazon's Focus Shift To Black Friday From Cyber Monday Is Paying Off, Says Gene Munster: 'Small Changes To Profitability Can Have Measurable Impact To Earnings'

Amazon.com Inc. (NASDAQ:AMZN) has shifted its focus from Cyber Monday to Black Friday for the second year in a row and is reaping the benefits of this move, according to Deepwater Asset Management's Gene Munster.

This strategic pivot aligns with Amazon’s tradition of creating its own sales events, such as Prime Day.

What Happened: Munster notes that potential changes to tariffs, especially to the rule on import duty on products valued at over $800, could adversely affect Amazon.

Today is the second year that Amazon has shifted its focus from Cyber Monday to Black Friday.

Their strategy of making their own weather (Prime Day Summer 2015, Prime Day Fall 2022, NFL Black Friday Game 2023) has been working.

Before I jump in, I want to mention that…

— Gene Munster (@munster_gene) November 29, 2024

Despite this, the retail sector is gaining momentum, with sales growth accelerating over the ...

Full story available on Benzinga.com

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