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American Airlines Group Inc. (NASDAQ:AAL) is taking aim at “gate lice” – an industry term for passengers who crowd gates before their boarding group is called – with new technology being rolled out to more than 100 U.S. airports during the holiday season.
What Happened: The system, which automatically rejects boarding passes from passengers attempting to board ahead of their assigned group, comes as a welcome relief to airline staff who have long struggled with boarding zone violations.
“We’ve heard from our customers that the ability to board with their assigned group is important,” said Julie Rath, Senior Vice President of Airport Operations, Reservations and Service Recovery at American Airlines. “The initial positive response from customers and team members has exceeded our ...
