CBS Unveils New Comedy Campaign, Adding a ‘Chuckle’ to the Eye and Poking Some Fun at Its Tiffany Heritage (EXCLUSIVE)

For decades, CBS was known as the “Tiffany Network.” Now, CBS president/chief marketing officer Mike Benson is ready to “break some Tiffany glass.” The exec, who has been giving CBS a modern image overhaul since taking over in 2019, has now turned his attention to its comedy brand. Timed to the fall launch of the […]