Rosie Mattio, founder and CEO of Mattio Communications, and Jason Erkes, chief communications officer at Cresco Labs (OTC:CRLBF), both agreed that throughout their many years in public affairs and communications, they'd never seen anything quite like Florida's cannabis legalization campaign in support of Amendment 3.

"Massive…massive," said Erkes at the Benzinga Cannabis Capital Conference on Oct. 9. The panel was “One Month Out: Inside Florida’s Record-Breaking Adult-Use Legalization Effort.”

Erkes noted the Smart & Safe Florida campaign raised at least $100 million to get the word out. Indeed, Amendment 3 is the best-funded cannabis legalization amendment in American history, surpassing the previous record set by California's 2016 Proposition 64.

Amendment 3 will go before Florida voters this coming November.

Getting The Word Out Like ...

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