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2 hours ago
Ever feel like the CBD market is on autopilot, stuck in a cycle of repetitive products and shrinking profit margins? For cannabis investors, this stuck-on-repeat dynamic has meant intense price pressure and dwindling returns.
Jaunty's CEO Nicolas Guarino knows a thing or two about survival. Before navigating the brutal CBD crash that slashed prices by 99%, he and his family weathered the economic and political upheaval of Chávez-era Venezuela. Now, in an industry dominated by dull uniformity, Guarino has led Jaunty to profitability by leaning into solventless products and creating an accessible, unpretentious brand.
Guarino's journey offers a fresh perspective and a profitable path forward for investors seeking stability in the face of volatility, proving that resilience is an asset that translates across borders and markets.
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Adiós Chavez!
Guarino's roots are firmly planted in agriculture. He grew up working with water buffalo on family farms in southeastern Venezuela's grassy savannah. Moving to New York for college, he brought with him the ethos of hard work and family ties. This background profoundly shaped his journey into the cannabis industry.
"Our family has always been about getting our hands dirty," Guarino told Benzinga Cannabis in an exclusive interview. "The values I learned back on the farm have been foundational in building Jaunty. It's about understanding the land, the crop, and the entire process, which, in turn, influences our approach to quality cannabis production."
Courtesy of Jaunty
CBD Market Carash And Escape From Commoditization
Entering the CBD space in 2017, Guarino and his team launched Jaunty as a producer and supplier of high-quality CBD oil for manufacturers across the U.S. However as the market became saturated, they quickly encountered the harsh realities of price compression. By 2020, Jaunty saw the price of CBD oil drop to a meager $65 per kilo – ...
