Forget Trump Vs. Harris – Florida's Biggest Election Battle Is Over Cannabis, And It's Costing Millions

Cannabis Legalization Draws More Ad Dollars Than Presidential Race

As the 2024 election season heats up, Florida’s presidential ad spending has taken a sharp decline, with cannabis legalization emerging as the dominant issue in the state. 

According to media tracking firm AdImpact, just $1.4 million has been spent on TV ads for the presidential race between Kamala Harris and Donald Trump in Florida—down significantly from previous cycles. 

By comparison, the 2016 presidential election saw $55 million in TV ad spending, while 2020 saw $177 million.

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