Google Lens will now help you decide what to buy in-store

Image: Google

Google is introducing a new feature to Google Lens that aims to give users more information about products when they’re shopping in physical stores. Starting today for Android and iOS users in the US, using the Google app to snap a picture of an item on store shelves will bring up detailed information about the product, customer reviews, stock and price comparisons for online and nearby retailers, and similar products that are available in the same store.

Google says the feature was developed thanks to “major advancements in our AI image recognition technology,” and requires users to share their location data with the Google app, as it appears to work out which store the user is in based on proximity. Beauty products, toys, and...

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