Indonesian Film Industry Evolves Into Strategic Brand Integration Platform – JAFF Market

Indonesian film industry leaders outlined frameworks for effective brand partnerships during a panel at the Jogja-Netpac Asian Film Festival’s JAFF Market, pointing to the sector’s development as a commercial platform. Veteran producer Mira Lesmana (“What’s Up With Love?”, “Sherina’s Adventure”, “Gie”) emphasized a comprehensive approach to brand integration. “Brand activations can [easily] be built into […]