JPMorgan Launches Private Client Tier To Attract 'Affluent' Customers

JPMorgan Chase & Co. (NYSE:JPM) is launching a new initiative, called J.P. Morgan Private Client, to attract and serve affluent clients.  

What Happened: The nation's largest bank is introducing a new tier of service called J.P. Morgan Private Client, designed for customers with over $750,000 in qualifying deposit and investment balances. The new offering sits between the existing Chase Private Client tier for customers with more than $150,000 and J.P. Morgan Private Bank for clients with more than $5 million in assets. 

The bank opened two specialized branches, called J.P. Morgan Financial Centers, on Wednesday to deliver the Private Client services in San Francisco and New ...

Full story available on Benzinga.com