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Official Licensed Product Agreement Leverages Two Legendary Brands
Rooted in Historic Racing Heritage for Marine Performance
Engines to be Offered to Selected OEM Boat Builders, Powering Popular Models
- McLaren Engineering, the R&D division of Linamar Corporation, is announcing a new alliance with Honda Marine, a division of Honda Power Sports & Products (a business unit of American Honda Motor Co., Inc.). The dynamic engineering collaboration between two formidable technology partners is rooted in a heritage of technical engineering excellence.
- Through an Official Licensed Product (OLP) agreement, Honda Marine and McLaren Engineering will collaborate on the production of the all-new McLaren Performance M300, a performance-inspired marine outboard that delivers enhanced top-end power, premium quality, outstanding reliability and durability.
- McLaren Engineering's parent, Linamar Corporation, has been a supplier to American Honda Motor Co., Inc. for 10 years, demonstrating its expertise in high-precision, high-quality engine component manufacturing; the alliance with Honda Marine is designed to help Linamar enhance value for its customers and meet future market needs.
- The unparalleled reliability of Honda Marine outboards makes Honda the preferred partner to collaborate with on product offerings and solutions that benefit customers on critical fuel economy, emissions, cost and quality needs.
- The new agreement allows McLaren Engineering to sell the McLaren Performance M300 models (Honda OLPs) to selected Honda-affiliated OEMs, providing boat builders with greater flexibility in serving recreational marine customers in the 24 ft.+ boat segment. The new McLaren Performance M300 engines also will enhance options in the high-power segment of the Honda Marine lineup.
- Additional details regarding the Honda Marine and McLaren Engineering alliance, designed to produce integrated solutions that maximize the pleasure of the boating experience, will be announced in early 2025.
GUELPH, ON, Dec. 9, 2024 /PRNewswire/ - Linamar Corporation (TSX:LNR) and its McLaren Engineering division announced today a new alliance with Honda Marine, a business division of Honda Power Sports & Products (a business unit of American Honda Motor Co., Inc.). Through an Official Licensed Product (OLP) agreement, Honda Marine and McLaren Engineering will collaborate on the production of the McLaren Performance M300, a performance-inspired marine outboard (Honda OLP) that delivers enhanced top-end power of 300 hp, premium quality, outstanding reliability and durability underlined by a dynamic engineering collaboration rooted in a heritage of technical excellence.
McLaren Engineering, owned by Linamar Corporation, is the leading-edge technology and product development team for the Linamar mobility business segment as well as the full-service provider of design, development, integration, manufacturing, and testing services. Honda Marine, which markets a complete range of outboard marine four-stroke engines ranging from 2.3 to 350 horsepower, pioneered four-stroke engine technology and has been designing and building four-stroke outboard motors for 60 years, setting the benchmark for fuel efficiency, quiet operation and low emissions.
Overall, the collaboration extends both partners the ability to make their respective customers successful by offering the marine market an enhanced performance-inspired outboard engine. The new OLP agreement allows McLaren Engineering to sell the McLaren Performance M300 engine (Honda OLP) to selected Honda-affiliated OEMs. Beginning in the 2025 model year, these OEMs will offer the McLaren Performance M300 when configuring new boat builds, providing greater flexibility in serving recreational marine customers. The alliance with Honda Marine is designed to help McLaren Engineering and Linamar enhance value for its own customers and meet future market needs; in turn, the collaboration with McLaren Engineering powers the Honda Marine mission to be a marine mobility leader, offering integrated, high-power solutions for the global marketplace that enable extraordinary boating experiences.
A Closer Look at the McLaren Performance M300 Outboard
The all-new McLaren Performance M300 engines are based on the existing high-power Honda BF250 hp marine ...
