Lyft's Latest Move: Cash App Partnership Offers Easier Payments For Gen Z And Millennials

Lyft, Inc. (NASDAQ:LYFT) shares are trading higher on Thursday.

The company said it is partnering with Cash App to offer digital-first consumers greater flexibility when hailing a ride. Cash App is a payment service owned by Block, Inc. (NYSE:SQ).

Through its integrated partnership with Cash App Pay, Lyft is introducing a simple and user-friendly payment option for riders. This allows customers to link Cash App directly to the Lyft app, eliminating the need to take out a card or enter payment details.

This collaboration highlights Cash ...

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