Mastercard Incorporated (NYSE:MA) shares are trading higher on Thursday after the company unveiled on Wednesday its vision to transform online shopping by 2030, aiming to eliminate the need for physical card numbers, passwords, and one-time codes to streamline the checkout experience.
By 2030, Mastercard plans to eliminate manual card entry and static passwords, using tokenization and biometric authentication for secure, seamless online checkout.
Tokenization, introduced a decade ago to safeguard sensitive data, will be integrated with biometric authentication to ensure that every online transaction across Mastercard’s network is both tokenized and authenticated, enhancing both convenience and security.
This transformation is already underway in ...