Netflix Reaches 70 Million Users On Ad-Supported Plan, Boosts Live Sports Ads

On Tuesday, Netflix Inc (NASDAQ:NFLX) reached a significant milestone, announcing that its ad-supported streaming tier now serves 70 million monthly active users two years after its introduction.

The company unveiled the update during its latest report, showcasing strong momentum for this lower-priced plan, which has quickly become a popular option in markets where it is available.

More than 50% of Netflix’s new sign-ups opt for the ad-supported tier, reflecting a growing trend among customers seeking affordable access to streaming content.

Also Read: Amazon Takes on Netflix With New AI Recaps

The service, launched in November 2022, was initially rolled out to combat slower subscriber growth but has since shown steady performance across all key regions, CNBC reports.

Despite early challenges, Netflix has overcome subscriber stagnation. In the third quarter, ...

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