Netflix used to not have ads, now it’s ‘celebrating’ two years with them

Illustration by Nick Barclay / The Verge

Netflix’s subscription plan with ads has reached a new milestone: it hit 70 million monthly users since its launch two years ago. That’s a big jump compared to the 40 million monthly ad-supported users Netflix reported in May.

Additionally, the streaming service said that the ad-supported plan accounted for 50 percent of all new signups in countries where it’s available. Netflix rolled out its ad-supported tier in the US, Australia, Brazil, the UK, Canada, France, Germany, Japan, and others in November 2022.

It’s no surprise that the ad-supported plan has seen such growth, as the streamer has started nudging users toward the $6.99 per month option by discontinuing its cheapest ad-free tier. The company has also started to build out the...

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