Nike’s new easy open backpack was designed to prioritize accessibility

The fabric interior of Nike’s Elite EasyOn backpack is printed with instructions on how to use and customize it. | Image: Nike

Nike’s new Elite EasyOn backpack was designed with innovative features making it accessible for as many athletes as possible, including those with low dexterity or motor skills. Originally developed for athletes competing in the Paris 2024 Paralympic Games, the backpack is now available to everyone through the company’s online store for $150.

The bag’s most unique feature is a full clamshell opening that fully exposes its exterior. That eliminates the need to empty the backpack or dig through its contents to reach items at the bottom or those stashed in several of its internal pockets.

But securing the large flap with a zipper would require a long continuous path that could challenge some Paralympic athletes. “A comment we were...

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