A significant insider transaction involving the exercise of company stock options was reported on October 3, by Jeffrey Terry Green, President and CEO at Trade Desk (NASDAQ:TTD), as per the latest SEC filing.
What Happened: In an insider options sale disclosed in a Form 4 filing on Thursday with the U.S. Securities and Exchange Commission, Green, President and CEO at Trade Desk, exercised stock options for 280,649 shares of TTD. The transaction value amounted to $11,413,994.
The latest update on Thursday morning shows Trade Desk shares up by 0.23%, trading at $108.96. At this price, Green's 280,649 shares are worth $11,413,994.
Discovering Trade Desk: A Closer Look
The Trade Desk provides a self-service platform that helps advertisers and ad agencies programmatically find and purchase digital ad inventory (display, video, audio, and social) on different devices like computers, smartphones, and connected TVs. It utilizes data to optimize the performance of ad impressions purchased. The firm's platform is referred to as a demand-side platform in the digital ad industry. The firm generates its revenue from fees based on a percentage of what its clients spend on advertising.
Key Indicators: Trade Desk's Financial Health
Revenue Growth: Over the 3 months period, Trade Desk showcased positive performance, achieving a revenue growth rate of 25.91% as of 30 June, 2024. This reflects a ...