Roku Shares Are On The Rise Today: What You Need To Know

Roku, Inc. (NASDAQ:ROKU) shares are trading higher Wednesday on analyst commentary from Needham & Co., which maintained a “Buy” rating and reiterated a price target of $100. Here’s what you need to know.

What To Know: The analyst, Laura Martin, highlighted Roku as a potential acquisition target for several categories of buyers. Martin emphasized that Roku's unique data assets, installed base and pricing power make it a standout candidate in the connected TV (CTV) space. She noted that Roku, with TVs in 85 million homes as of third-quarter 2024, has a significantly larger installed base compared to Vizio's 19 million. Roku also benefits from its ...

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