Shoppers Spent $11.3M Per Minute Online on Black Friday

Black Friday online sales reached an unprecedented $10.8 billion, surpassing in-store purchases as brick-and-mortar stores witnessed a significant decline in customers.

What Happened: Shoppers in the U.S. opted for online shopping, spending an astounding $11.3 million every minute between 10 a.m. and 2 p.m. on Friday.

According to a report by The New York Post, Adobe Analytics data indicates that AI-powered chat bots played a crucial role in influencing shoppers, with an 1,800% increase in traffic to retail sites from chat bots compared to the previous year.

Vivek Pandya, the lead analyst at Adobe Digital Insights, told the outlet, “Crossing the $10 billion mark is a big e-commerce milestone for Black Friday, for a day that in the past was more anchored towards in-store shopping.”

He further added that consumers are becoming increasingly ...

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