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SAN FRANCISCO, Dec. 9, 2024 /PRNewswire/ -- Skai, the leading omnichannel advertising platform specializing in commerce media, and NIQ, the world's leading consumer intelligence and omnichannel analytics company, today announced a strategic alliance designed to enhance retail media performance with cutting-edge digital shelf intelligence and omnichannel measurement capabilities.
The alliance launches with the inclusion of NIQ's Digital Shelf insights—including data on product content, inventory, pricing, promotions, and more—into Skai's platform. This collaboration enables marketers to make real-time, data-driven optimizations to maximize profitability, incremental sales, and market share across retail media networks globally.
"This collaboration unlocks capabilities we haven't had access to before via any of our partners," said Harriet Dykes, Retail Media Director at ...
