Snapchat Is Sending All U.S. Adult Users a ‘Wicked’ Sponsored Snap to Their Chat Inboxes

A “Wicked” promo is alighting in millions of Snapchatters’ chat inboxes. On Tuesday, Snapchat and Universal Pictures will debut the first-ever Sponsored Snap, an ad for “Wicked,” the adaptation of the smash Broadway musical starring Cynthia Erivo and Ariana Grande. The film opens in theaters on Friday, Nov. 22. In the 10-second “Wicked” Sponsored Snap, […]