.png)
2 hours ago
Can a cannabis brand go from a garage startup to an acquisition by a multi-state operator in a few years? LEVIA did exactly that. What began as an experiment in cannabis tinctures, brewed above a Massachusetts garage, quickly became one of the state’s top-selling cannabis beverage brands—selling out before their products even hit the shelves.
For cannabis investors, the LEVIA story isn't just a tale of entrepreneurial grit; it's a roadmap to success in a rapidly growing sector. By focusing on a unique, effects-based product and seizing an untapped opportunity in the market, founders Kristin and Eric Rogers scaled their startup into a high-demand brand that caught the attention of AYR Wellness.
- Get Benzinga's exclusive analysis and the top news about the cannabis industry and markets daily in your inbox for free. Subscribe to our newsletter here. You can’t afford to miss out if you're serious about the business.
Can Cannabis Be More Than Smoking?
Before LEVIA was a household name in the Massachusetts cannabis scene, it was a small venture operating out of the Rogers’ garage. Kristin, a substance abuse therapist and Eric, a brand marketer, both saw the potential for cannabis to change lives, particularly as an alternative to harmful substances like alcohol and opioids.
Their journey began with a simple question: How do we create a cannabis product that doesn't require smoking?
“My husband started making tinctures using medicinal cannabis, and we realized very quickly this was a thing,” Kristin said. “We also picked strains. Eric found medicinal strains that were very specific on what their purpose was.”
Kristin Rogers – LEVIA’s co-founder.
Their mission was clear: to create consistent, reliable cannabis products that mirrored the predictability of alcohol consumption. LEVIA's first tinctures were alcohol-based, but, ...
