Sony and Disney Marketing Execs on Collaborating With Influencers and Leaning Into TikTok’s Algorithm

Variety and TikTok held the third annual Variety Culture Catalysts Dinner on Tuesday evening to celebrate marketers across film and television. The night opened with a warm welcome from Dea Lawrence, Variety’s chief operating and marketing officer, followed by quick remarks from TikTok’s media and entertainment director Reia Davidson. “This is our third year hosting […]