TikTok Shop Bags More Than $100 Million In Black Friday Sales With Potential Ban Ahead

TikTok Shop saw more than $100 million in sales on Black Friday, as the social media app's bet on live shopping in the US appears to be paying off. 

What To Know: TikTok launched its Shop e-commerce platform in the fall of 2023 and has been pushing its creators and sellers to adopt the live shopping format which drives billions in sales in other markets, like China. 

“We want people to discover new products,” Nico Le Bourgeois, TikTok Shop’s head of US operations, told Business Insider in late October. 

“To be surprised. To feel like shopping can be different. And as a part of that, if we can have many customers shop in live and realize that this is really cool, I think we will have done a good job.”

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