Trump Campaign's Snapchat Absence Potentially Gives Harris Edge Among Young Voters

Republican presidential nominee Donald Trump’s 2024 campaign has decided not to advertise on Snap Inc.’s (NYSE:SNAP) Snapchat, a platform favored by young voters.

What Happened: This decision has allowed Democratic nominee Kamala Harris to dominate the platform, with her campaign spending over $5.3 million on Snapchat ads, reported the New York Times, citing the company's disclosures.

The former president’s decision not to invest in Snapchat ads is a shift from his previous campaigns and follows a longstanding dispute with Snap.

Snap banned Trump’s personal account after the Capitol riot on Jan. 6, 2021, and has not lifted the ban since, despite offering to sell political ads to his campaign.

See Also: Apple Poured $1B A Year Into Its Car Project Before Abandoning It. Tim Cook’s Company Now Pulls Plug On Autonomous Vehicle Testing Permit In California: Here’s More

Full story available on Benzinga.com