Visa Partners With Analytic Partners To Unlock Smarter Marketing For US Merchants

Visa Inc. (NYSE:V) shares are trading higher on Thursday. On Wednesday, the company partnered with Analytic Partners to help merchants and brands optimize advertising returns using AI-driven data analytics.

The collaboration combines Visa’s consumer spending insights with Analytic Partners’ platform to provide actionable, real-time marketing optimization, addressing the challenge of fragmented data and enhancing business decision-making.

The partnership will initially focus on the U.S., with plans for global expansion. Visa and Analytic Partners have made exclusivity commitments for marketing spend optimization services.

They also aim to develop enhanced analytics solutions to help merchants and brands turn insights into measurable ...

Full story available on Benzinga.com