‘Wicked’ Doll Packaging Misprint Drives 12-Year Surge in Traffic to Porn Site

A snafu by Mattel — which accidentally printed the URL for a porn site on packaging for dolls based on Universal Pictures’ “Wicked” movie — has yielded a bonanza of traffic for Wicked Pictures, the adult-entertainment company that actually owns the web address. In the last two days, searches for “wicked.com” (the URL misprinted by […]