The 2024 U.S. presidential election was one of the biggest events of the year, and it showed in the record-breaking livestream viewership across platforms on election day.
What Happened: Streams Charts reported that live streams covering the election generated nearly 84 million hours of watch time – almost five times more than the viewership for the September debates between Vice President Kamala Harris and President-Elect Donald Trump.
The dominant platform for election coverage was Alphabet Inc.-owned (NASDAQ:GOOGL) (NASDAQ:GOOG) YouTube, which accounted for over 80% of total watch time across all broadcasts. Rumble Inc. (NASDAQ:RUM) came in second with 13.1% of viewership.
Peak viewership for political streams on election day hit ...